Use case

Stop affiliates bidding on your brand terms

Affiliates running PPC on your brand keywords intercept traffic you already earned through SEO, inflate your CPCs, and often use misleading ad copy. Rightlander detects brand-term bidding across Google, Bing and other networks in near real time, captures regulator-grade evidence and makes enforcement actionable.

24/7PPC monitoring
3+Google + Bing + Yahoo
LiveReal-time alerts
100%Timestamped evidence
Illustration: brand-term bidding detection with PPC ad slots and compliance alerts
What you get

Detection, evidence and enforcement, in one workflow.

Detection across networks

Continuous PPC coverage across Google, Bing, Yahoo and regional engines. Catches brand-term bids the moment they go live.

  • Exact and phrase match tracking
  • Competitor brand term triangulation
  • Day-parting and geo-targeting detection

Evidence that holds up

Every violation captured with screenshot, URL, timestamp and ad copy. Ready to share with your affiliate or the regulator.

  • SERP screenshot with ad highlighted
  • Full landing page capture
  • Exportable evidence pack

Enforcement at scale

Automated alerting, workflow and resolution tracking so your compliance team spends time on judgement, not policing.

  • Rules-based escalation
  • Partner notification templates
  • Resolution audit trail

Protect paid media spend

Stop paying twice for the same click. Brand term bidding alone can cost regulated programmes 5 to 15 percent of paid spend.

  • Track cost leakage by partner
  • Quantify brand term abuse
  • Feed into attribution platforms
Brand term bidding detection platform screenshot
Platform view

See every brand-term violation, every network, every day.

  • Live feed of PPC placements on your brand termsEvery instance logged with the ad creative, keyword, network and geo so nothing is missed and everything is actionable.
  • Filter by affiliate, network, geographySlice the violation feed to surface the partners, channels or markets that carry the most risk at any given time.
  • Evidence pack per violation, one click to exportEach flag packages the SERP screenshot, landing page capture and ad copy into a single file ready for affiliate notification or regulatory submission.
  • Resolution tracking from flag to enforcementCases stay open until the violation is confirmed resolved, with a full audit trail of every action and communication.
  • API and network integrationsNative connections to Awin, Rakuten, Impact and Partnerize so partner IDs are matched automatically and alerts reach the right manager on day one.
We had affiliates we'd never authorised running on our brand terms across three countries. Rightlander surfaced it in an afternoon and we had evidence packs for every one of them.
Head of Affiliates Top-10 UK operator
Questions

Common questions about this use case.

Which search engines does Rightlander monitor?

Rightlander monitors Google, Bing and Yahoo as standard, with coverage extended to regional engines on request. Both desktop and mobile SERPs are scanned separately, because ad placements and creative differ across device types.

How do you detect brand-term bidding when affiliates use regional geo-targeting?

Scans are run from geo-located proxies matching the markets you are licensed in, so an ad restricted to UK users in Greater London is captured the same way a local user would see it. You can configure country, region or city-level scan coverage based on where your programme operates.

What evidence format do you provide?

Each violation includes a timestamped SERP screenshot with the ad highlighted, the full landing page capture, destination URL and ad copy text. These are packaged into an exportable evidence pack suitable for affiliate notification, network escalation or regulatory submission.

Can Rightlander integrate with our affiliate network for enforcement?

Yes. Rightlander integrates with Awin, Rakuten, Impact, Partnerize and other major networks, so violations are matched to partner IDs automatically. Alerts can be routed to the relevant partner manager and notification templates are available for rapid enforcement.

How quickly do we see alerts?

Most brand-term violations are surfaced within the same scan cycle they appear. For brand-sensitive keywords your team flags as critical, near-real-time monitoring is available so alerts reach your team within hours of an unauthorised ad going live.

Protect your brand, stop paying for your own traffic.

We will run a live brand-term scan against your keywords in your markets and show you exactly what Rightlander surfaces. 20 minutes, no slides.