Rightlander Risk & Quality
One score for every partner. Four risk dimensions, regulatory, brand, partner quality and commercial, assessed against the revenue each partner actually drives. Built for regulated marketers who need to prove due diligence, and eCommerce brands who need to grow with partners they trust.
Regulatory · Brand · Partner quality · Commercial
Prove due diligence to auditors and regulators.
For iGaming, finance, healthcare and crypto, the regulator does not care who ran the ad. They care who the licensee worked with.
Risk & Quality assesses every partner's compliance posture against the rules of the markets they operate in, claim accuracy, jurisdictional eligibility, disclosure practice, historical drift, and produces a defensible, time-stamped record.
- Regulator-aware scoring for UKGC, FCA, MGA, ASA, CAP, FDA, EMA and 30+ more
- Jurisdictional fit checks on every partner placement
- Time-stamped evidence packages, audit-ready exports
- Historical compliance drift patterns surfaced, not hidden
Protect what your brand actually stands for.
Affiliates, publishers and creators speak for your brand in public. When they get it wrong, by overclaiming, bidding on your trademark or sitting next to content you would never approve, the regulator, the customer and the CFO all notice.
Risk & Quality monitors partner context continuously: brand fit, adjacent content, trademark bidding, unsanctioned promo claims, tone drift.
- Trademark bidding detection across paid search and social
- Misrepresentation and overclaim flagging at the claim level
- Adjacent content risk scoring, know what your ad sits next to
- Brand-fit scoring tuned to your guidelines, not a generic rubric
Know which partners are actually worth paying.
Most programmes pay the partners who say the loudest they delivered, not the ones who actually did. Risk & Quality scores traffic integrity, content originality and user-intent match against commercial outcomes so you can see who is earning their commission and who is taking credit.
The result is a 0 to 100 quality index per partner, normalised per territory, refreshed on a continuous cycle.
- 60+ signals across traffic, content, ownership and behaviour
- Traffic integrity checks, spot cashback abuse and coupon leakage
- AI-content and duplicate-content detection at page level
- Peer benchmarking, see where each partner sits against the cohort
Stop paying for revenue you would have earned anyway.
Coupon abuse, attribution hijacking, last-click poaching: the commercial risks that quietly erode margin in programmes of every size. Risk & Quality surfaces the patterns your attribution stack cannot see, and connects them to the partners creating them.
For eCommerce this is margin protection. For regulated it is evidence that commercial terms are being honoured.
- Coupon leakage and discount abuse pattern detection
- Attribution hijacking flags across last-click and MMM environments
- Partner-level margin contribution, not just revenue contribution
- Network-level aggregation for sub-affiliate transparency
What you get with Risk & Quality.
- Unified 0–100 partner score across four risk dimensions
- Regulatory, brand, partner quality and commercial risk breakdowns
- Regulator-aware scoring for UKGC, FCA, MGA, ASA, CAP, FDA, EMA and 30+ more
- Trademark bidding and adjacent content risk detection
- Traffic integrity, AI-content and duplicate-content flags
- Coupon abuse and attribution hijacking signals
- Peer benchmarking per territory and partner cohort
- Network-level aggregation for sub-affiliate transparency
- Continuous rescoring, evidence packages, audit-ready exports
- API-first, integrates with your CRM, PAP and identity stack
One score, four risk lenses, continuous monitoring.
Risk & Quality is the pre-flight check, the continuous vital signs, and the commercial health report for every partner in your programme.
Assess
Every partner is scored across regulatory, brand, partner quality and commercial risk within minutes of being submitted. Low-risk applicants route to auto-approval. Higher-risk applicants arrive at your team with evidence already attached.
Benchmark
Scores are normalised per territory and partner cohort, so a fashion affiliate in France is measured against fashion affiliates in France, not against a generic global rubric.
Monitor
Partners are rescored continuously. A partner who passed at onboarding can fail three months in when their content, traffic or compliance posture drifts. Risk & Quality raises the tier before the regulator, the CFO or the customer notices.
Signals pulled from the systems you already trust.
Risk & Quality ingests data from leading WHOIS, domain intelligence, identity and affiliate-network providers. Your team does not collect the data, the platform does.
- Awin / Income Access / MyAffiliates
- WHOIS and domain registries
- Ahrefs / SEMrush (traffic signals)
- Identity providers (KYC/KYB)
- Sanctions and PEP lists
- Okta / Azure AD / Google SSO
- Webhooks to your CRM
- CSV and PDF export
Risk & Quality is in early access with a select group of regulated and eCommerce partners. We will publish benchmark outcomes and customer stories as each cohort completes its first rescoring cycle.
Frequently asked questions.
How is Risk & Quality different from Rightlander Compliance?
Compliance monitors what partners publish once they are live. Risk & Quality goes upstream and assesses the partner itself across four dimensions: regulatory, brand, partner quality and commercial. Most clients run both. Risk & Quality scores who gets in and how much they are worth. Compliance watches what they do once they are active.
Is this a replacement for KYC?
No. KYC is about legal and financial identity. Risk & Quality is about content, traffic, compliance behaviour, brand fit and commercial performance. They complement each other. Most clients run both.
Who is Risk & Quality built for?
Two audiences. Regulated marketers in iGaming, finance, healthcare and crypto use it to prove partner due diligence to auditors and regulators. eCommerce and DTC brands use it for brand protection and to identify which publishers, affiliates and creators are actually worth paying.
What does a good score look like?
Scores run 0 to 100 per dimension, normalised per territory and partner cohort. Top-quartile partners typically sit above 75. Anything below 50 in any single dimension is flagged for review. The benchmark view shows where your shortlist sits against the peer group.
Can we customise which dimensions matter?
Yes. The four dimensions can be weighted to match your own risk appetite. A regulated brand can weight regulatory risk highest. A DTC brand can weight brand and commercial risk higher. The weights are yours to set, the signals stay inspectable.
When will Risk & Quality be generally available?
Risk & Quality is in early access with a select group of regulated and eCommerce customers. General availability is planned for the second half of 2026. Join the waitlist to secure an early-access slot.