Crypto marketing compliance for the MiCA era.
Crypto exchanges, wallets and token issuers now sit inside MiCA, FCA financial promotions, SEC guidance and the Australian DAF Act. Rightlander reduces partner and promotion risk across all four frameworks, catching unauthorised affiliates, missing risk warnings and restricted-territory placements before regulators do. Grow your legitimate demand channel in the markets where crypto marketing is maturing fastest.
Built for crypto's shifting compliance landscape.
MiCA has created mandatory disclosure requirements across the EU. The FCA's financial promotions regime now extends to cryptoassets in the UK. FINMA and MAS are tightening rules in Switzerland and Singapore. Rightlander monitors your marketing estate against all of them.
MiCA disclosure checks
MiCA requires specific disclosure language on crypto-asset promotions across EU member states. Rightlander scans affiliate and partner content for missing or incorrect MiCA-required disclosures, automatically, at scale.
- MiCA whitepaper reference requirements
- Risk-warning text validation
- CASP authorisation disclosure checks
- EU jurisdiction-specific rule application
Geo-restriction monitoring
Crypto promotions are banned or restricted in certain territories. Rightlander identifies whether your affiliates and partners are reaching audiences in restricted geos, with geo-specific content captures as evidence.
- Geo-targeted content detection
- Restricted-territory promotion flags
- IP and language-based geo inference
- Evidence capture for regulatory files
Influencer compliance
Crypto influencer marketing sits directly inside the FCA's financial promotions regime and MiCA's promotion requirements. Rightlander monitors influencer posts across Instagram, TikTok, YouTube, X and Telegram, capturing content before deletion.
- FCA financial promotions rule coverage
- Story, reel and post capture
- Missing disclosure and #ad flag detection
- Guaranteed-return claim alerts
Risk-warning detection
Both MiCA and the FCA require specific risk-warning text on cryptoasset promotions. Rightlander validates whether the required language is present, correctly positioned and unambiguous across affiliate pages and social posts in your programme.
- FCA prescribed cryptoasset risk text
- MiCA mandatory warning validation
- FINMA and MAS disclaimer checks
- Missing or diluted warning detection
The MiCA clock is running. Non-compliant promotions are already live.
MiCA's promotional rules have transformed the compliance burden for crypto operators. Affiliate content published before the new regime, or by partners who have not updated their templates, remains live and creates regulatory exposure for your business.
Rightlander's continuous scan identifies outdated promotions, missing MiCA disclosures and FCA risk-warning omissions the moment they appear, or as they persist beyond their compliance window.
- MiCA-aligned scanning, disclosure validation across EU member states, applied per jurisdiction.
- FCA financial promotions, prescribed risk-warning text monitored across UK affiliate and influencer content.
- Evidence on every flag, timestamped captures ready for ESMA, FCA or national competent authority files.
MiCA changed what we needed from a compliance tool overnight. Rightlander already had the rule framework in place, we were monitoring affiliate promotions against the new requirements within days of go-live. The speed and the evidence quality were the deciding factors.