Marketing Managers, protect spend, unlock reach.
Benchmark against competitors, surface the keywords and placements they're winning, and reallocate spend toward partners and channels that actually convert.
See what competitors do. Act on what partners drive.
Four intelligence capabilities that give marketing managers the data to protect budget, surface untapped channels and justify each partnership decision.
Competitor benchmarking
See which affiliates, placements and channels competitors are using to capture your market. Track which partners promote them alongside you, and which are exclusive, then act before the gap widens.
- Affiliate overlap and exclusivity mapping
- Share-of-voice by keyword and placement
- Trend tracking across brands and markets
Keyword opportunity
Identify high-converting keywords and content placements your competitors rank for, and you don't. Discover where affiliate content is already driving traffic to competitor brands across organic, paid and social.
- Keyword gap analysis by competitor
- Affiliate content placement mapping
- Opportunity scoring by volume and intent
Channel ROI
Attribute revenue accurately across partner channels, including sub-affiliates your tracker hasn't seen. Stop making budget decisions based on incomplete data and start optimising against what actually converts.
- Sub-affiliate attribution via Trackback
- Channel-level conversion data
- Spend vs. outcome reconciliation
Partner performance
Score partners in your programme by content quality, compliance posture and actual revenue contribution, not just click volume. Know which affiliates deserve increased investment and which are burning budget without converting.
- Partner scorecards combining quality and revenue
- Compliance status per partner and market
- Commission optimisation data
The competitor data your marketing strategy has been missing.
Rightlander's Marketing Intelligence module maps the affiliate and content landscape around your brand, who is promoting you, who is promoting your competitors, and which placements and keywords are driving the most value in each market.
Stop guessing where the opportunity is. See it directly, with data pulled from the same scan surface your compliance team uses.
We were allocating budget based on click data that was missing a significant portion of the actual conversion journey. Rightlander surfaced attribution gaps we had no idea existed, and it gave us the competitor intelligence to stop ceding ground on keywords we should have been owning.