Trackback Discovery, every referrer, every sub-affiliate, every hidden traffic source.
Map the traffic your tracker never attributed. Trackback Discovery surfaces undeclared referrers, hidden sub-affiliates and the partner sites quietly driving your conversions, then feeds them back into the attribution you already trust.
The traffic your attribution platform stopped before it got to you.
Referrer analysis
Identify every domain that sent traffic to your site across your affiliate programme, including domains that were stripped from the referrer chain before your tracker recorded the visit. Full referrer history, not just the last hop.
Sub-affiliate mapping
Build a complete picture of the networks sitting behind your master affiliates, every declared and undeclared sub-partner surfaced, so you know exactly who is driving traffic under each affiliate's tracking tag before it becomes a compliance or quality issue.
Attribution repair
Feed discovered referrer and sub-affiliate data back into your existing tracker, so conversions that were previously attributed to the master affiliate are correctly credited to the actual origin, improving LTV calculations and commission accuracy across the board.
Undeclared-traffic detection
Flag partner sites and traffic sources that are sending conversions to your programme without disclosure, giving you the evidence needed to enforce your programme terms, renegotiate commission structures or terminate where appropriate.
If you can't see where the traffic came from, you can't price it, manage it or trust it.
Most affiliate trackers record the last click and stop there. Trackback Discovery works backwards from the conversion, tracing the referrer chain to its origin, identifying every domain in the path, and surfacing the sub-affiliates and undisclosed partners that your existing tools never captured.
The result feeds directly into your existing attribution setup: no platform migration, no tracking rebuild. Conversions that were previously a black box become attributed, manageable and commercially actionable, with a full audit trail for every discovery.
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What affiliate and marketing teams find when they run Trackback Discovery.
Hidden conversions attributed
Conversions previously credited to master affiliates re-attributed to the actual origin domains, restoring accuracy to your commission data and giving you a true picture of which traffic sources are performing for your programme.
Sub-affiliate visibility
A complete map of every declared and undeclared sub-partner operating under your affiliate programme, so you can assess quality, enforce disclosure requirements and decide which relationships to formalise, renegotiate or end.
Commercial leverage on partners
Armed with data showing which undeclared sites are generating your conversions, you have the commercial basis to restructure agreements, introduce direct relationships and stop paying master affiliate commissions on traffic they didn't originate.
Accurate LTV
When attribution is correct, lifetime value calculations reflect the actual acquisition source, giving your finance and analytics teams the accurate cohort data needed for budgeting, bidding and long-term programme planning.
We knew we had sub-affiliates we couldn't see, we just didn't know how many or what they were doing. Trackback Discovery mapped the entire network in the first week. Several of those sites were sending us quality traffic and getting zero credit for it. We restructured two agreements off the back of that data alone.