Use case

PPC Monitoring, catch brand-bidding and keyword abuse across every geo.

Monitor Google, Bing and Meta paid placements for brand-bidding violations, non-compliant ad copy and unauthorised affiliate PPC, from the specific geo-located SERPs that your compliance and marketing teams care about. Every flag includes the ad, the advertiser, the keyword and the jurisdiction. Stop paying twice for clicks on your own brand, and reclaim the budget wasted on partners bidding against you.

3Major ad platforms
30+Geo-specific markets
24/7Continuous SERP monitoring
1.2M+Pages scanned daily
Illustration: PPC ad-slot monitoring with geo-located search results and flagged ads
What you get

The tools your marketing and compliance teams need to police paid search.

Brand-bidding detection

Identify affiliates bidding on your protected brand terms across Google and Bing, in the specific geos and device types defined in your partner agreements, with screenshots as evidence for affiliate notification.

Geo-specific SERP capture

Pull paid search results from the exact market and locale that matter to your team. UK results, German results, Canadian French results, monitored separately, with jurisdiction-level context on every flag.

Paid-social capture

Extend monitoring beyond search engines to Meta and other paid-social platforms. Catch affiliates running non-compliant sponsored content, misleading claims or brand abuse in social feeds.

Ad copy compliance review

Detect prohibited terms, missing risk warnings, expired promotions and non-compliant claims within paid ad copy, across all platforms, so violations are caught before they generate regulatory scrutiny.

Platform view

See exactly what paid ads ran in which market, not an aggregate.

PPC monitoring in Rightlander Compliance runs from geo-located scans, not general SERP snapshots. When a brand-bidding violation is detected in Ontario, London or Madrid, each instance is logged separately with the ad creative, destination URL, advertiser identity, keyword and timestamp, so your team has everything needed to notify the affiliate and close the case.

  • Market-level scanningConfigure the specific geos, keywords and platforms that matter to your programme, then let Rightlander run them continuously.
  • Affiliate linkageWhere the offending ad links to a tracked partner, the connection is surfaced automatically so the right partner manager is alerted on day one.
  • Ad screenshot archiveCreative and SERP context is retained even after the ad stops running, giving you a permanent evidence trail per jurisdiction.
  • Compliance workbench integrationPPC flags sit alongside web and social flags in a single case queue, so one team works one pipeline.
  • Trademark and typo variantsCoverage extends to common misspellings, trademark terms and competitor bidding patterns, not only the exact brand string.
  • Cost attribution viewSee which partners or rogue advertisers are driving the most wasted spend, ranked by volume and estimated CPC impact.

The result is a single reviewable feed of paid-media risk, scoped to the territories you are licensed in, scored by severity, and ready to action against the partner or network that placed the ad.

PPC Monitoring platform screenshot
We had partners bidding on our brand terms in four markets we were not monitoring manually. Rightlander caught them within days of deployment, and the evidence made the affiliate notification process straightforward. We reclaimed that spend within a month.
Performance Marketing Manager Regulated finance brand
Questions

Common questions about this use case.

Which paid platforms do you cover?

Google Ads and Bing Ads on search, Google Shopping, Meta (Facebook and Instagram) and TikTok on paid social, with additional platforms added on request. Coverage extends to branded search, generic keywords and competitor bidding terms.

How quickly is a violation flagged?

Most violations are surfaced within the first 24 to 48 hours of a scan window. For critical keywords your team flags as brand-sensitive, we offer hourly scan cadence.

Can you tell which affiliate placed an unauthorised ad?

Where the ad links to a tracked affiliate URL or redirect chain we can resolve, yes. We match against the partner IDs in your programme, so the alert lands on the correct partner manager automatically. Untraceable ads are still captured with full evidence.

Do you monitor mobile SERPs?

Yes. We run separate desktop and mobile scans because the creative, ranking and compliance picture is different on each. Mobile is the default in markets where it dominates.

Does this replace our internal paid-search brand monitoring?

For most regulated brands, yes. Rightlander replaces manual SERP checks and home-grown scripts. Your paid-search team still owns bidding strategy, they just stop spending hours checking what partners are doing.

Can evidence be exported for a regulator or network?

Every flag includes timestamped screenshots, destination URL trace, SERP context and partner attribution. Export as a PDF case pack or push via API into your case management system.

Find out who is bidding on your brand terms right now.

We'll run a live PPC scan against your brand keywords in your markets and show you exactly what Rightlander surfaces. 20 minutes, no slides.