Rightlander vs Sitebee: which fits your iGaming compliance programme?
Sitebee, the rebrand of GiG Comply launched by Gentoo Media in 2024, is a long-standing automated brand protection tool for iGaming operators. Rightlander competes head-on in the same vertical and adds web, social and PPC coverage in one platform, partner scoring on 60+ signals and an independent product roadmap not tied to a media group.
Two platforms, two approaches.
Both Sitebee and Rightlander were built for regulated iGaming. The differences are scope, ownership and how each platform scores partner risk over time.
Affiliate compliance and intelligence
- Web, social and PPC monitoring across 30+ jurisdictions
- Regulator-ready evidence with screenshots and timestamps
- Partner scoring on 60+ signals through the Quality module
- Network-agnostic, integrates with your existing tracking
iGaming brand protection and compliance
Automated affiliate compliance scanning across iGaming markets, with real-time reports and brand protection workflows.
Rightlander vs Sitebee, feature by feature.
| Capability | Rightlander | Sitebee |
|---|---|---|
| Primary use | End-to-end affiliate compliance, web, social and PPC | iGaming-focused brand protection and compliance scanning |
| Verticals served | iGaming, finance, eCommerce, crypto, healthcare | iGaming only |
| Web page monitoring | Yes, 1.2M+ pages daily | Yes, daily scans across thousands of websites |
| PPC monitoring | Yes, geo-targeted across global engines | Limited |
| Social monitoring | Yes, profiles, posts, stories, video, messaging | Limited |
| Jurisdictional rulesets | UKGC, MGA, AGCO, AAMS, ANJ, FCA out of the box | Major iGaming regulators covered |
| Partner scoring | 60+ signals, ongoing | Reporting-led, not a partner score |
| Bulk takedowns | Yes, automated workflow | Yes, with manual case management |
| Independent product | Yes, focused compliance vendor | Owned by Gentoo Media (B2C and B2B affiliate group) |
| Integrations | Income Access, Everflow, Impact, Awin, Affise, PartnerStack, Cellxpert | Standalone, with API where requested |
| Pricing | Custom by programme size | Custom on request |
| Best for | Operators who want one platform across web, social and PPC with partner scoring | Operators who already work with Gentoo Media or want a focused brand protection scanner |
When each platform is the right call.
No vendor wins every scenario. Here is where each platform fits best.
Choose Rightlander when
- You need web, social and PPC compliance in one platform, not three.
- Partner scoring matters: you want a quantified view of which affiliates carry risk over time.
- You want a vendor independent of any media group to avoid commercial conflicts of interest.
- Your programme spans iGaming plus finance, eCommerce or crypto under one roof.
Choose Sitebee when
- You are an iGaming-only operator with an existing relationship with Gentoo Media.
- Brand exposure scanning across affiliate sites is your single highest priority.
- You prefer a focused, narrower scope and report-led workflow.
How teams move from Sitebee to Rightlander, or run both.
Teams that move from Sitebee to Rightlander generally keep both running for a fortnight, then consolidate. We import your historical violation patterns, recreate the rule logic in Rightlander, and turn on the social, PPC and partner scoring layers Sitebee does not cover.
Connect your network
Income Access, Everflow, Impact, Awin, Affise, PartnerStack, Cellxpert and custom tracking through CSV or API.
Configure your jurisdictions
Pick the regulators you operate under. UKGC, MGA, AGCO, AAMS, ANJ and FCA rulesets are ready out of the box.
Start monitoring within days
Your partner list goes live, scans begin, and the first regulator-ready evidence pack lands in the Compliance Workbench.